PORTFOLIO

From your favorite artist, Athena

Strategic design leader with 9+ years of experience delivering high-impact UX, UI, and CRO outcomes for global consumer brands. Proven track record in scaling experimentation programs, building high-performing teams, and aligning digital strategy with business growth. At Puma, I led initiatives that generated $48M+ in annual revenue through data-driven testing and user experience innovation. I bring bold vision, operational rigor, and cross-functional leadership to create digital products that convert, perform, and inspire.

PRODUCT DESIGN

RECENT EVENT

A charming sandwich shop in a small town showcased my painting for a month to support artists. It was such a meaningful experience to share my art with this tight-knit community. Each month, they feature a new artist’s work to help promote their brand and celebrate talent.